Ian Brand has served as a pioneer in elevating the wine culture in the Monterey area of California. He puts many miles on his truck, year after year, as he explores the historic vineyard sites and consults with owners on how to improve farming sustainability. He has breathed new life into the Central Coast and continues to connect winemakers from all over the state to special sites in the area. His winery, located in Salinas, houses his three labels: P’tit Paysan, La Marea and I. Brand and Family.